Big news! We have a new partnership with Walmart.com. This collaboration marks a significant milestone in our expansion into the retail market, offering fans exclusive access to a new line of apparel. Starting this month, Nitro Circus apparel will be available on Walmart.com, with plans to extend into Walmart stores in the near future. These designs are the exact products Nitro Circus athletes wear during their performances and in their everyday lives, blending performance and lifestyle seamlessly.
The initial product launch will focus on men's apparel, with a subsequent rollout of boys' clothing and accessories. We're working closely with Mercer Lamour Brands, a trusted merchandise partner known for their premium streetwear label Crooks & Castles.
In an exciting addition, Nitro Circus star and action sports legend Ryan 'R Willy' Williams has been appointed as the brand's first-ever Chaos Coordinator and will serve as the brand ambassador for the new apparel line. Known for his innovative tricks and larger-than-life personality, R Willy will be designing select offerings within the collection.
As the Chaos Coordinator, he will be the creative visionary responsible for orchestrating the high-energy, exhilarating, and unpredictable experiences that define Nitro Circus and infusing that energy into the apparel line. This role involves overseeing the conceptualization and execution of stunts, events, and promotional activities to ensure they capture the brand's spirit of adventure and excitement. R Willy will work closely with athletes, designers, and production teams to innovate and push the boundaries of action sports entertainment, delivering unforgettable moments that captivate audiences. In this role, his unique style and influence will be integrated into the campaign through various promotional activities, connecting with fans and bringing the Nitro Circus spirit to life in every piece of merchandise.
Said Ryan ‘R Willy’ Williams: "I couldn’t be more stoked to step into the role of Chaos Coordinator at Nitro Circus! My first project working with Walmart has been incredible, and I can’t wait to show the world some of the amazing merch we’re collaborating on. Beyond that, I’m going to be constantly looking to push the limits of what’s possible - from designing mind-blowing shows to creating epic content that will leave everyone on the edge of their seats.”
Matt Cohn, CEO of Thrill One, added: "We are thrilled to partner with Walmart.com to bring Nitro Circus’s unique and adventurous spirit to an even wider audience. This collaboration enables the next generation of Nitro Circus fans to turn the world into their playground.”
We have also teamed up with top BMX manufacturer Hyper to launch a new line of Nitro Circus action sport products. Starting in August, kids' E-bikes, helmets, and skateboards will be available in approximately 73 Walmart stores nationwide, further solidifying Nitro Circus's presence in the retail space. This partnership was a natural fit, as Hyper is the official BMX bike brand for Nitro Circus stars Ryan Williams and Jaie Toohey. Together, they aim to introduce the next generation to action sports with high quality gear at an accessible price.
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Nitro Circus fans, get ready! The new Walmart.com apparel line is a game-changer, bringing the high-energy spirit of action sports to your wardrobe. Just like Nitro Circus expands its reach, businesses can boost their online presence with Citation Boost—the key to better local search rankings!
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