Thrill One Sports & Entertainment, the world’s largest independent action sports operator and media company, unveils the Thrill One Network. Distributed in partnership with XUMO, a free, ad-supported streaming service reaching 24 million unique users each month. Thrill One Network is a new on-demand AVOD channel showcasing high-adrenaline content produced by industry leaders Nitro Circus and Street League Skateboarding (SLS).
Thrill One Network currently features over 100 hours of programming including past competitions, episodic series, and feature-length films. It offers fans free access to adrenaline-charged content from the best in action sports as well as robust archive of unscripted entertainment and behind-the-scenes documentaries. Additional hours of content are currently on deck which will continuously expand the channel’s offerings.
With over 40 million followers across its branded digital channels, Thrill One Sports & Entertainment is already considered the category leader in action sports. Thrill One Network will add a linear destination for its legion of loyal fans: A soft launch earlier this fall saw an organic 30% surge in viewership, with the platform’s increasing content slate driving growth.
Thrill One Network is now available across XUMO’s broad multi-screen distribution network of smart TVs, mobile, web, and streaming boxes.
“The launch of the Thrill One Network is an exciting new vehicle for action sports,” explains Joe Carr, CEO of Thrill One Sports & Entertainment. “For the first time, we are making our entire Nitro and SLS archive, both competition and entertainment content, available to the fans for free. With people spending more time at home during this challenging COVID environment, we felt it was the right moment to open up the vault.” Carr adds, “While we will continue to create our own original programming to fuel the channel’s growth and engagement, we also see the Thrill One Network as a long-term global home for action sports and other third-party content creators.”
Co-founded by action sports icon Travis Pastrana, Nitro Circus creates electrifying content including the Nitro World Games action sports competition, the four-wheel motorsports breakthrough Nitro
Rallycross, and the Nitro Circus Live global tour (chronicled by the hit TV series of the same name). For the past decade, Street League Skateboarding has stood as the sport’s foremost street skateboarding competition series, with an international roster of top professional skaters vying for the SLS World Championship. SLS is also home to the best in skate lifestyle content featuring the biggest names in the sport. The full libraries of both brands will be featured on the Thrill One Network.