Global Action Sports Brand Returning to Both Territories
for Outdoor Stadium Run; 14 Shows Confirmed with
More Dates to Be Added
Announcement Comes in the Midst of Nitro Circus’ 27-City North American Tour
(Sydney – Friday, 15 October, 2021) Action sports leaders Nitro Circus have revealed plans to return to Australia and New Zealand next year for a comprehensive tour of outdoor stadiums. The trek will open in New Zealand in February with Australia to follow in March. Currently, 14 shows across both territories are confirmed with more dates to be added.
2022 sets up to be one of the biggest years both in the brand’s ten-year touring history and Australasia specifically. In Australia and New Zealand, Nitro will almost double its show count versus its last full tours in 2019 and will also roll out new show concepts and marketing creative. 2022 will also mark the debut of Nitro World Games Brisbane, its premier competition event, which arrives at Suncorp Stadium on 22 – 23 October, 2022.
This news comes with Nitro Circus is in the middle of a six month, 27-city North American tour which stretches from coast to coast, hitting major markets such as Seattle, Phoenix and Nashville. The brand has emerged from the lockdown challenges of 2020 in a position of strength: its total number of shows worldwide this year marks an increase of more than 33% from 2019.
Fueling this demand is Nitro Circus’ strong social media engagement, especially from the digitally-native Gen-Z audience at the heart of its fan base. The brand’s collective social following exceeds 24 M across its multiple channels and continues to show robust engagement growth over the first half of this year. As one example, Impressions on Instagram and Facebook have swelled by over 270 M in the first six months of 2021, an increase of 28%.
In the decade since launching its touring business, which debuted in Australia and New Zealand, Nitro Circus has gone on to perform on five continents and established itself as a major global live event property. To date, Nitro Circus has performed more than 360 shows in over 30 countries worldwide in stadiums, arenas and festivals with an exciting blend of action sports excitement, jaw-dropping stunts and outrageous fun.
Joe Carr, CEO of Thrill One Sports & Entertainment – Nitro Circus’ parent company – said: “After such a great response in North America we are thrilled to build on that momentum and bring Nitro Circus back to Australia and New Zealand. These are two of Nitro’s most avid fan bases and also among the most passionate and sophisticated audiences in action sports. Now, with the excitement of live entertainment returning to venues worldwide, we can’t wait for Australia and New Zealand to experience the high adrenaline fun of Nitro Circus once again.”
More details regarding Nitro Circus’ 2022 Australia and New Zealand tour itinerary, including cities, show dates and on sale information, will be announced soon. For the latest Nitro Circus news, including tour updates, exclusive content and more, go to nitrocircus.com and follow Nitro Circus on Instagram, Facebook and Twitter.
About Nitro Circus:
Nitro Circus, a global sports entertainment leader, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide. Co-founded in 2003 by iconic superstar Travis Pastrana, Nitro Circus has since grown into a multiplatform phenomenon creating spectacular live events, progressive competitions, hit television programming and innovative digital offerings. With over three million tickets sold to date, linear content that has aired in over 60 countries and a burgeoning consumer products business, Nitro Circus is at the forefront of sports and entertainment. For more information visit www.nitrocircus.com.
Nitro Circus is part of Thrill One Sports & Entertainment, a next-generation content company that lives at the nexus of sports, entertainment and lifestyle, combining the resources of Nitro Circus, Street League Skateboarding (SLS) Nitro Rallycross and Thrill One Media. A multi-media platform founded in 2020, Thrill One is dedicated to creating mind-blowing action sports events and original content, fueled by the most daring athletes, talent and brands in thrill-based entertainment. Thrill One Sports & Entertainment also boasts one of the largest aggregate social audience in action sports, with over 40 million followers across its multiple brand pages and channels. Go to thrillone.com for additional information.