Nitro Circus and Genuine Dickies Announce Innovative Partnership

Partnership to launch with a 12-Stop Retailtainment Tour across Walmart West Coast Locations

Las Vegas, NV – July 1, 2025 – Nitro Circus, the global leader in action sports entertainment, announces a 12-stop ‘retailtainment’ tour at select Walmart locations in partnership with Genuine Dickies, the renowned workwear brand. This summer, families and fans across Nevada, California, Oregon, and Washington can catch a free, 1.5-hour BMX stunt show featuring seven of the best athletes in the world, including Dickies ambassador, Ryan Williams. 

The series builds on Nitro’s previous success with Walmart during its 2020 drive-in tour, this time reimagined to be a more immersive, festival-style event to get fans closer to the action. While watching their favorite athletes send it down Nitro Circus’s traveling Giganta Ramp, fans can enjoy music, BBQ, and interactive experiences from Dickies. The Walmart retailment tour kicks off a broader Nitro Circus presence in the United States ahead of its North American ‘Off The Rails’ tour launching later this year in the fall.

Fans can visit nitrocircus.com for additional information. 

UPCOMING WALMART LOCATIONS:

Friday Aug. 29 Mesa AZ - Store #2768

Saturday Aug. 30 Farmington, NM - Store #826

Saturday Aug. 30 Farmington, NM - Store #3428

Sunday Aug. 31 Henderson, NV - Store #2838

Sunday Aug. 31 Las Vegas, NV - Store #3351

Saturday Sept. 20 San Clemente, CA - Store #2527

Saturday Sept. 20 Santa Ana, CA - Store #2517

Sunday Sept. 21 Chula Vista, CA - Store #2291

I have always been a big fan of Genuine Dickies, over the years it’s the only clothing that I can wear that does not fall apart. When I was approached to be an ambassador for the brand, it was a no-brainer! From building my private training facility called R.Willy Land to taking numerous crashes until I land a world first, they are the perfect fit for me. - Ryan Williams 

"We're excited to hit the road this summer with Nitro Circus to bring adrenaline-fueled energy to twelve West Coast cities." said Lindsay Burgor, Global Senior Manager, Brand and Paid Media at Dickies. "Teaming up with Dickies ambassador Ryan Williams and our longtime retail partner Walmart allows us to create unforgettable experiences for families and communities, while celebrating the toughness and spirit that both Nitro Circus and Dickies stand for."